Chingu
I rebranded a local Korean BBQ restaurant owned by a family from Korea. We developed a simplified logo and branding to reflect their friendly, community-focused nature.
Due to budget constraints, we used AI-generated images for the menu, achieving a professional look without additional costs.
Due to budget constraints, we used AI-generated images for the menu, achieving a professional look without additional costs.
Design challenge
Modernizing the brand while preserving the restaurant's authentic, family-owned charm, all within a tight budget.
The restaurant
Brand requirements
Authenticity
Simplicity
Budget friendly
Community appeal
New logo and menu!
Experimenting
Illustrated menus can create unrealistic expectations and clutter the design, potentially diminishing the restaurant’s authentic and traditional image.
AI-generated images!
